You put it on in the morning. By lunch, it's gone. Sound familiar?
Most fragrances fade because they're mostly alcohol, and alcohol evaporates fast. Perfume oil is different: it's concentrated, so it sits on your skin and releases scent slowly, hour after hour. Our oils are made to last 12+ hours — and customers tell us they do. Anna, a repeat customer, put it simply in her review: "really does last 12 hours."
Here's how to get the full 12 hours out of yours.
1. Put it on your pulse points
Wrists, neck, behind your ears, inside your elbows. These are the warmest spots on your body, and warmth is what diffuses the scent. One or two swipes per spot is enough — a little goes a long way with concentrated oil.
2. Moisturize first
Oil clings to hydrated skin. Apply your oil right after a shower, or over a layer of body lotion, and it will hold noticeably longer than on dry skin.
3. Don't rub your wrists together
It's tempting, but rubbing breaks the scent down and flattens it. Dab it on and let it settle.
4. Layer it
One scent is good. Two, layered, is yours alone. Start with a warm base — something like Baccarrat — and add a lighter scent over it. Our Layering Duo is made for exactly this: two oils designed to be worn together.
5. Know the difference between oil and spray
Oil is the long-wear format. Our oil-based sprays are a lighter option — a 50/50 blend of perfume oil and cosmetic-grade alcohol — so they project more at first but fade sooner. If you want all-day wear, reach for the oil. If you want a quick refresh, reach for the spray.
6. Store it right
Heat and light break fragrance down. Keep your bottles somewhere cool and dark — a drawer or a shelf, not a sunny windowsill or a steamy bathroom.
7. Let it live on fabric, too
A drop on a scarf, a collar, or the ends of your hair holds scent long after it's faded from skin. (Just keep oil off silk and other delicate fabrics.)
Not sure which scent is yours? Start with the Gold Mini Set — six of our most-loved scents in one set — or come smell them in person at our Chelsea Market booth (Artists & Fleas, 88 10th Ave, daily 11am–7pm). And if you want to build a scent that's entirely yours, our Perfume Bar is opening soon at Turnstyle Underground Market.